Tell the story. Rally them behind a common goal

Team leads are responsible for rallying their team behind a common goal.  Spend time discussing the “why” of the project, providing context beyond the technical requirements. Remind the team periodically how the project, and specifically their efforts, impact the company’s business and its customers.  Furthermore, a consistent effort to communicate team goals and relay “the story” behind the project breaks many long-distance barriers.  Being rooted in a clear understanding of the big-picture objectives, a team member is likely to make better decisions and stay motivated when working alone.

Daniel Pink writes: “It’s often difficult to do something well if we don’t know the reasons we’re doing it to begin with. People at work are thirsting for context, yearning to know that their efforts contribute to a larger whole. And a powerful way to provide that context is to spend a little less time monitoring who, what, where, when and how – and little more time considering why.

More on story telling: https://hbr.org/2007/12/the-four-truths-of-the-storyteller

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